Tag Archives: captology

BJ Fogg’s top ten mistakes of behavior change

I met BJ Fogg in 2004 or 2005 at an “Accelerating Change” conference. I thought then that his study of “persuasive tech” was creepy. Bringing the tools of networked communications to those who would modify the behavior of large masses of people smacks of miscreance. “Persuasive technology” was all the rage in the GW Bush [...]

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